The Spoke N’ Rider’s owner and sales staff have historically been an aggressive sales and marketing team.  The owner is very selective in hiring his employees.  He requires a person with an established biking background with demonstrated interest in the bicycle industry.  The owner and sales staff work diligently to verbally market their offerings and to create strong name recognition throughout campus and in town.  Michael Hill, the owner, has a strong marketing background from his schooling.  He also has some hands-on marketing experience from his years of working part-time at University Bicycles and his last 5 years of ownership of The Spoke N’ Rider.